How to Use the SEMRush Keyword Magic Tool

The SEMRush Keyword Magic Tool gives you an amazing asset to dissect a whole pursuit showcase, study specialty subtopics, and gatherings, and spare your examination as you go. From private company site proprietors to big business offices and enterprises, this device gives you shrewd information to utilize and advance beyond your opposition.

  • Start with Your Seed Keyword
  • Set Match Modifiers
  • Filter for Question Keywords
  • Explore Keyword Groups
  • Subgroups
  • Total Volume and Average Difficulty
  • Filters
  • Find SERP Features Opportunities
  • Related Keywords
  • Broaden the Scope of Your Keyword List
  • Uncover New Profitable Keyword Ideas for Content
  • Exporting

Start with Your Seed Keyword

To begin, basically enter a keyword you need to analyze into the inquiry bar. The keyword entered in the search bar is your seed keyword (1), here you will choose your database. From your seed keyword, the instrument will produce a total posting of all the different related terms in the table below (2). Contingent upon the prominence of your seed keyword, the table could show a huge number of related keywords in the table. To the left of the main table are the groups (3) created by the Keyword Magic Tool.

SEMRush Keyword Magic Tool
SEMRush Keyword Magic Tool

Set Match Modifiers

There are a couple of modifiers that you can use to get more specific results from your seed keyword.  As you question your seed keyword, you can pick Broad Match, Phrase Match, Exact Match, or Related.

keyword magic
SEMRush Keyword Magic Tool

Broad Match is the default report and it will show all keyword thoughts for the seed keyword in completely discovered structures and without the specific request. This modifier restores the biggest measure of keywords.

Phrase Match gives keywords in precisely the same structure as the seed keyword however in different requests. This will prohibit varieties of your seed keyword ((-ing, -ed, -s, etc) from your results.

Exact Match shows all keyword thoughts for the seed keyword in precisely the same structure as the seed keyword and in the specific request.

For example, on the off chance that you inquiry “Los Angeles trips” in the tool with the 3 different match types, the Broad Match report will have keywords, for example, “day trips from Los Angeles,” and “top 10 day trips to Los Angeles” that the other two match type reports would bar as a result of the changed word request and minor departure from “trip” to “trips.”

Related shows keywords that are resolved to be connected dependent on having comparable web index results. Learn more about the best uses of this filter in the Related Keywords section below.

Filter For Question Keywords

Another way to switch your search is with the Questions button. Hit this button to only see keywords in the form of a question.

Question-based keywords can significantly assist you build out an inquiry marketing plan. Common questions are often an excellent thanks to find ideas for blog posts, campaigns, featured snippets to focus on and more. Once you target a question-based keyword, you’ve got something more specific to do: provide an immediate answer.

Common question types that bring good content include “how-to’s”, “what is that the difference between x and y,” and “where do I find x?” All of those sorts of questions are quite common for program users and thus, are often great sources of ideas for SEO-focused content.

keyword magic
SEMRush Keyword Magic Tool

Explore Keyword Groups

In the menu to the left are going to be the suggested groups of related topics. Groups are organized by shared added keywords, so you’ll use groups to explore the subtopics around your main keyword. You’ll order the groups during this list by the quantity of keywords within the group or the amount of combined average monthly search volume between the keywords within the group. Use groups for identifying niche topics and generating ideas for PPC campaign ad groups.SEMrush

To see the entire search volume of a group , choose “By volume” rather than “By number” above the group table (1). To hide a group, use the eye icon beside the group name (2).

keyword magic
SEMRush Keyword Magic Tool


To go even deeper into a distinct segment, you’ll click on a group’s arrow and explore subgroups. These work an equivalent way as groups. You’ll be ready to see the entire number of keywords and therefore the total search volume per subgroup, and have the power to cover a subgroup from your total batch with the attention icon beside the subgroup name.

At the instant, there are three levels of subgroups. So you’ll enter your seed keyword (snowboard bindings), explore your first level group (Burton), second level subgroup (freestyle), and third level subgroup (2020).

SEMRush Keyword Magic Tool
SEMRush Keyword Magic Tool

If you’re building a PPC campaign around keyword groups found during this tool, you’ll want to explore subgroups to urge a more hyper-specific set of keywords to focus on with each group.

Total Volume and Average Difficulty

Browse through the various groups and you’ll notice the entire Volume and Average Difficulty metrics above the table which will suits reflect the keywords you’re watching. Total Volume represents the combined average monthly search volume of all the keywords within the current group you’re analyzing. Average Difficulty shows the typical keyword difficulty among all the terms within the selected group.

This gives you an estimate of what proportion traffic each subcategory is worth and the way hard it might be to rank your website for the keywords therein group. Groups with high Total Volume and low Average Difficulty should be more valued and identified as topics to focus on with content marketing or SEO efforts.



Find the “show filters” link to reveal the available filters to narrow your report. You’ll filter by including/excluding keywords, word count, or by a selected metric. Within the same way, you’ll query your seed keyword with match types, you’ll also add additional include/exclude keyword filters using Broad or Exact Match to specify the filter.

For example, imagine your seed keyword is ‘banana.’ If you type in ‘buy fresh’ within the include filter…

  • Exact Match will include the precise match of the phrase ‘buy fresh’ with an equivalent words order. So you’ll get ‘buy fresh bananas’, ‘where to shop for fresh bananas’, ‘buy fresh bananas in New York’, etc.
  • Broad Match will include all sorts of the words ‘buy’ and ‘fresh’ and can suggest variations of the ordering. So you’ll get all keywords from exact match plus ‘‘buy the freshest banana’, ‘buy bananas fresh’, ‘buy super-fresh bananas in New York’, etc.

The same logic is implemented within the Exclude filter.

After adding any specific words to incorporate or exclude, you’ll also add filters for any of the opposite metrics: Word Count, Volume, KD, CPC, Competitive Density and SERP features.

Word Count filtering makes it easier to scan for long-tail keywords. Cost-per-click and Competitive Density filters are useful for locating PPC campaign keywords. Volume and Keyword Difficulty filters are going to be helpful for prioritizing target keywords during a content marketing or SEO campaign.

Find SERP Features Opportunities

Finding keywords that trigger SERP Features is another great feature within the Keyword Magic Tool. With the SERP Features filters, you’ll filter the list of keywords and identify the precise keywords that trigger the varied sorts of SERP Features. These SERP Features include Instant Answer, Knowledge Graph, Carousel, Local Pack, News, Images, Site Links, Review, Tweet, Video, Featured Video and Featured Snippets. With each keyword, you’ll view the SERP source with the SERP icon within the column second from the proper.

If your website is authoritative enough within the eyes of Google, your content might be chosen for a Featured Snippet result. Therefore, you’ll search for these targets by including filters for the precise Knowledge Graph results you would like to require advantage of.

keyword magic SERP
SEMRush Keyword Magic Tool

You can add multiple SERP Feature filters at an equivalent time to seem for keywords that trigger quite one special result on their SERP. For instance, some keywords will trigger a Featured Video end in addition to regular video results. Another example would be trying to find keywords that trigger both Local Pack and Review results on the SERP.

Excluding SERP Features is differently to prospect keywords to focus on with SEO because a results page with no SERP Features are often easier to compete on. To filter for less than keywords with no SERP Feature, use the “none” option within the SERP Feature filter dropdown.

Related Keywords

Related Keywords filter within Keyword Magic is ideal for locating different keywords that you simply can target together with your website to assist build up your overall search authority and convey more organic traffic to your site.

Finding related keywords that are almost like the most keyword allows you the prospect to slowly build up your authority for that keyword — especially if the most keyword has high volume and intent.

SEMrush Related Keywords are supported our associated with metric and represent the keywords that have less competition and thus offer you a far better chance of getting a better ranking for a valuable main keyword.

Broaden The Scope of Your Keyword List

Casting a good net together with your keyword research can assist you reach keyword niches that would are ignored. Related Keywords can offer your insight into other similar keyword suggestions.

Here you’ll see after entering “basketball shoes” we will find that the word “basketball sneakers” features a volume of 6,600 searches per month (on average) and a related score of fifty. Therefore, it could make an honest addition to our hypothetical target list. Generally speaking the closer that related score is to 100 the higher.

keyword magic related
SEMRush Keyword Magic Tool

As mentioned earlier, using these generally less competitive keywords to create up your search authority will assist you eventually obtain the power to focus on your main goal keywords.

If you’re analyzing an extended tail keyword within the Related Keywords Report you’ll be ready to see similar long-tail keywords which will be added to your Keyword List.

The more long-tailed keywords that you simply have in your Keyword List, the more likely you’re to possess high search ranks due to the very fact that these keywords are so specifically linked to your brand and content.

Long-tailed keywords have less competition than your normal generic keywords, allowing a better potential click-through rate which may make sure that your keyword list is getting the very best possible ROI.

Uncover New Profitable Keyword Ideas For Content

Using related keywords can’t only help in building out your perfect keyword list but it also can help to spark new content ideas for your site’s SEO optimization. Related Keywords are often perfect for generating on-site content ideas for any new blog or landing page that you simply are creating for a future campaign.

If you’re looking to draw up a landing page for a replacement PPC campaign that specialize in newly released snowboard boots, the Related report can assist you determine what other search terms users are checking out when it involves your main keyword.

Using these related keywords within your actual landing page content can actually help increase your natural SEO ranking within the eyes of Google.

keyword magic uncover new
SEMRush Keyword Magic Tool

Content is becoming key within the eyes of Google, so arising with creative ways to feature key-related keywords to your content can assist you blow away your competition.


If you would like to export multiple groups (but not every group) in one file, use the attention icon to exclude the groups you don’t want from your full batch. After excluding every group that you simply don’t want to export, hit “All keywords” again at the highest of the group menu and export the complete table. When exporting the complete table, you’ve got the selection to export with or without groups. Once you export with groups, the keyword groups are going to be formatted as separate tabs within your excel file.

keyword magic export
SEMRush Keyword Magic Tool

Not only are you able to export your list to a CSV file but you’ll also send keywords to the Keyword Manager. If you would like to export keywords from multiple seed lists, you’ll need to export from the Keyword Manager.

To add keywords from Keyword Magic Tool to the Keyword Manager, click on the checkbox next to the individual keyword and choose the green “Add to Keyword Manager” button.

keyword magic export
SEMRush Keyword Magic Tool

*Keep in mind you are limited to 1000 keywords per list*

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